What’s the quickest way to attract more new patients to your practice? Every practice owner wants the easy answer so when the telephone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead locate an online medical marketing firm which offers value. Ask these 5 questions.
Will they measure success with regards to trackable new patient leads?
Do they really charge month to month or lock people into long-term contracts?
Can they offer proof the service(s) generate more new patient calls?
Are they transparent or will they hide fees?
Will they manage your marketing for you?
See below for the information on each.
1. Do they really measure success in terms of new patient leads?
If you own a practice, the objective of medical marketing is to do just something, which is to get more new patients calling or emailing your practice. It’s not to the amount of ad impressions or Google views, branding, or page impressions or even total number of calls you get. None of the things can be converted into new patients and sales.
Most medical marketing firms make an effort to bury you in data about things which has no tangible benefit. Some will even ask you to put special coding on your website throwing off your current marketing metrics. Instead look for a marketing firm which uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you each month.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts should be a huge red flag. It’s a sales tactic to sell a service people may wish to dump within a month or two that keeps you paying for 6-12 months for something which does nothing. Be sure to pick a medical marketing firm that charges on a month to month basis. Like that, they’ll need to still earn your small business every month.
3. Can they provide proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you ought to know is the fact that none of such work and something is even illegal. There is certainly zero proof that using these marketing tools will attract one particular new patient. However, there is lots of evidence that these particular are just approaches to charge your practice for services who do nothing.
Geo-fence display pushes text messaging out to prospects driving from your practice. Which is not only annoying, and when it worked would mess with our scheduling. The truth is, it doesn’t generate leads. Good idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for many local business owners but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads then talk to a few clients who’ve used it.
4. Will they be transparent or do they really hide fees?
In terms of price you’d like to know what you’re investing in, right? Yet a standard ripoff strategy in the market is always to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then your firm refuses to actually provide information about how most of those funds is going to actual AdWords spend versus into their pockets.
The sole transparent approach to charge for medical PPC would be to charge a monthly management fee and after that perhaps you have spend the money for AdWords spend directly on your charge card. That way you know precisely how much you happen to be paying the marketing firm to handle your medical PPC and how much visited Google’s AdWords.
5. Will they manage your marketing to suit your needs?
There are a lot of low-cost internet marketing services on the market that give you access to software so that you can manage your marketing yourself. As an example, you can find a couple of firms that sell online review software, and almost none that train your team using it and make sure it’s working for you.
Getting use of powerful website marketing tools is wonderful, in theory, if you have a Ph.D. in website marketing and 40 hours a week to spare. On the other hand, if you currently have employment helping patients, these are just a big waste of time and money.
Be sure to check that the marketing firm does the work, which means you can focus on what you do best which is helping patients. What’s the easiest approach to attract new patients? Make sure for each and every dollar you put money into lead generation you’re qafkfk leads as well as a positive ROI. It’s that easy. And avoid all of the nonsense about geo-fence displays, retargeting, banner ads along with other stuff that does nothing to your medical practice.